Personal UX Case Study

FitTrack: Fitness App Redesign

FitTrack is a conceptual redesign of a fitness mobile app aimed at improving workout tracking, nutrition logging, and user motivation. This solo case study focused on increasing engagement and reducing friction in the daily use of fitness tools.

Timeline

3 months

Jan - Mar 2025

Role

Lead UI/UX Designer

Product Strategy

Deliverables

UX Research

UI Design System

Interactive Prototype

The Challenge

The original app suffered from low user retention due to confusing workflows and uninspiring UX. My challenge was to reimagine the interface and functionality to make fitness tracking seamless, rewarding, and socially shareable.

Fitness App Interface

Design Process

User Research

  • UX Research (15 user interviews, persona building)
  • Created user personas
  • Analysed competitor apps
  • UI Design (design system, mobile-first approach)
  • Figma (prototyping, responsive mockups)
User Research Process

Design Solutions

  • Conducted user interviews and competitive analysis to identify key pain points.
  • Simplified tracking flows for workouts and nutrition with a mobile-first design approach.
  • Integrated motivational features such as gamification, progress visuals, and social sharing.
Design Solutions

Key Design Outcomes

Enhanced User Engagement

Clear navigation and interactive elements improved motivation and consistency.

Improved Usability & Experience

Streamlined workflows led to easier tracking of fitness goals.

Effective Goal Tracking

Added goal tracking and celebratory UI elements to reinforce achievement.

Next Project

E-commerce Platform →

Full-scale e-commerce solution with advanced filtering